We all know the Kickstarter bubble is bursting.
And when it inevitably pops, Kickstarters like Bloodstained will be the ones holding the thumbtack.
Right now, passionate, optimistic backers who want to see their favorite old franchises return to life are being misled right and left about the “real” costs behind a game, concerns often hand-waved away by celebrity headliners and funding goals that appear to be appropriately large — on the surface.
Most game devs can tell you at a glance that campaigns like Yooka-Laylee, Mighty No. 9, Bloodstained and others are heavily deflating the costs of their development cycle, sometimes not-so-secretly planning to search for the bulk of their actual funding elsewhere or hoping to be massively overfunded. The amount asked for initially has nothing to do with the real cost of making the game.
In fact, Koji Igarashi has stated that Bloodstained’s $500,000 Kickstarter goal was only 10 percent of the money needed to create the game. Fans are being shown a budget that doesn’t line up with the reality of game development, and it’s skewing the public perception of what a game actually costs.
The notion that “consumers don’t actually understand the real cost of game development” isn’t a new one, but the true price tag is actually kind of scary, and the illusions put up by large Kickstarters are having a measurable negative effect on Kickstarter as a whole.
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Bloodstained isn’t a story of the little guy triumphing over big publishers; it’s the story of a campaign that had millions of dollars of funding before the Kickstarter began and the help of multiple companies handling the logistics of the campaign. They asked for $500,000 to prove a point, not fund a game. The issue is that campaigns like that cause members of the community to believe that $500,000 is all you need to create large-scale experiences.
When you ask for half a million dollars when you really need $5 million, it becomes impossible for games with realistic budgets to survive. It’s not that people don’t understand what a game costs, it’s more that Kickstarter is actively distorting people’s understanding of a sane budget. The ecosystem is being poisoned for projects that need to raise their actual, workable budget for a game.
Transparency is critical. If consumers don’t know how much things actually cost, projects that haven’t raised nearly enough will continue to be funded wildly right and left and, inevitably, will have to scramble for extra funding from commercial sources — the exact problem Kickstarter was intended to solve in the first place.
