Phil Spencer gave glimpses of a future for Xbox with short product cycles and a smartphone-like business model
Ever since Satya Nadella took over as Microsoft’s CEO, there’s been a cloud of speculation lingering over the company’s Xbox division. Nadella’s focus is strongly and unapologetically on a key set of Microsoft’s core strengths - enterprise software, cloud services and securing the market position of the Windows / Office product range - and Xbox, an entertainment hardware platform for consumers, seems at odds with a company increasingly focused on software and services for businesses. There have been rumours of talks with other industry giants aimed at selling or spinning off Xbox, though they ultimately came to naught, leaving Xbox as an unusual, out of place division within a pivoting Microsoft.
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